Monthly Archive for March, 2008

Marketers Choose Apple as the World’s Best Brand

Of all the world’s great brands, one name rises above all others. It’s the brand most people would like to have dinner with, the brand that would have most impacted the world if it had existed 100 years ago, the brand that most inspires, that most people want to be.

And the envelope, please. This superbrand is … Apple, of course. From “Think Different” and OS X to the iPod, the iPhone and all the way back to Mac itself, it’s Apple that has won the hearts and minds of consumers around the world.

Actually, make that marketers. The results come from a survey of 2,000 readers of brandchannel.com — 74 percent of whom are from the marketing industry. Here’s what the survey of “brandjunkies” found:

Imagine Apple in 1908

Asked which brand would have the greatest impact if had been around a century ago, 15.5 percent of respondents said Apple. “If the whole of Apple were transported back to the early 1900s, we might have eliminated our dependency on foreign oil already, and alternative energy sources would be mainstream, not alternative,” said one respondent.

Further down the list, at 8.4 percent, was Google. “I think we would be in flying cars by now if the Google guys had 100 years to work!” said a Brandchannel reader.

On the other hand, Microsoft was the top answer when readers were asked which brand they would most like to argue with. One reader asserted: “They must rethink their values to make them match with their most influential opinion leaders: IT staff and professionals.” Another complained that Microsoft products are “frustrating to use” and said the company offers “very little innovation.”

The Inspiration Leader

But Apple was right behind Microsoft in this category, with respondents noting that CEO Steve Jobs “exploits” customers’ goodwill. “How Apple gets away with it, that’s…

You Might Want to Wait on that DTV Converter Voucher [Advice]

As you’re probably aware, with analog TV signals being killed off next year, you’ll need a converter for old and crappy TVs. The government is offering up DTV converter vouchers worth $40 towards the…

Sending Too Many SMS Messages Means You Have a Mental Disorder [Weird News]

The same doctor that was pushing for internet addiction to be classified as an official mental disorder has now published an article in the latest American Journal of Psychiatry stating that sending…

HP goes all out with Blu-ray-packin’ Pavilion laptops for Europe

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HP’s not one to let its laptops sit on the shelf too long without a revamp, and it’s now let loose yet another raft of updates for its Pavilion line, albeit only in Europe for now. The big news here is the addition of Blu-ray drives across the board, which obviously replaces the HD DVD option previously found on the models they’re replacing. That desirable feature finds its way onto the new Pavilion dv2800, dv6800 and dv9800 series models, which boast 14.1, 15.4, and 17-inch displays, respectively, along with your choice of Core 2 Duo or Turion 64 X2 processors, integrated graphics or NVIDIA GeForce 8400M or 8600M (depending on the model) and even a Blu-ray burner on the 17-inch model. If you’re looking for something other than a traditional laptop, HP’s also busted out an update to its monster HDX-9000 desktop replacement series in the form of the HDX-9300, and a new Pavilion tx2300 tablet PC (only the former boasts a Blu-ray drive). Otherwise, you can expect the HDX-9300 to pack Penryn T8100 or T9300 processors, 3GB of RAM standard, and a beefy NVIDIA GeForce 8800M GTS graphics card, while the tx2300 rolls in with a Turion 64 X2 TL-60 processor, 2GB of RAM, NVIDIA GeForce Go 6150 graphics, and a DVD burner standard. No word on pricing or availability for any of ‘em just yet, unfortunately, nor is there any word of a release ’round these parts.

Read - Notebook Italia, “HP Pavilion dv2800, dv6800, dv9800 with Blu-ray”
Read - Notbeook Italia, “HP Pavilion HDX9300 and tx2100 tablet PC”

 

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Sega’s Robot Chicken - Now Available at Brando

Robotic Chicken

You have probably read about this cute little robot from Sega Toys. The fuzzy chick has been featured at many sites, but it has been quite hard to actually order one. But now you can get the Robotic Chicken from Brando for $26.90.

Robotic Chicken by SegaToys is a lifelike motorized baby chicken that cries and flaps its little whirring wings like an actual chick. Featuring a life size chick running on batteries. When being held, the little chick will flap its little wings. Pad on its head or back and the chick will chirp happily.

Here’s a video of the Sega robot chicken, uploaded by Gizmodo:

Each Robotic Chick is packaged in a transparent egg where it sits on a little nest. To make Dream Chick move and chirp, human contact is required. Touch it or pat it and it’ll move its little wings and chirp from time to time. If you leave it alone, it’ll chirp once in a while but contact is the key.

Head over to Brando to order the Robotic Chicken ($26.90).

Cord-o-Clip: The Clothesline Goes Version 2.0 [Clothesline]

The thing those two happy chappies are demonstrating is yet another high-tech clothes-drying device: the Cord-o-Clip. What makes this gadget whizzy? Well, you know when you go out to hang clothes on…

DisplayLink releases beta drivers for OS X

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Folks hanging on the Mac side of life have surely been waiting in tense anticipation for DisplayLink to become OS X friendly, for like, ever. As promised, the first drivers have emerged in order to give Intel-based Macs (yes, MacBook Air and Mac mini are included) the ability to connect with up to four monitors over USB. Granted, the beta software has no 2D acceleration and no OpenGL 3D acceleration, but both limitations are known and will hopefully be ironed out in the final release. So, what are you waiting for? Tap the read link below to get your download on — but be sure to read up on the documentation before forging ahead without a care in the world.

[Thanks, Mike]

 

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ISO To Announce Microsoft Open XML Result Wednesday

Microsoft’s pursuit of a global industry standard for its open-document format, which set off a protracted battle with its commercial rivals over the burgeoning market for interchangeable Web-based documents, is set to conclude this week after a final round of voting.

Delegations from as many as 87 nations were expected to have cast ballots by a deadline Saturday with the International Organization for Standardization, the standards-setting body in Geneva whose ISO designation could influence software purchasing by some governments and large businesses.

Advocates and opponents of Microsoft’s proposed standard, Office Open XML, or OOXML, declined Friday to predict the outcome, and an unofficial tally by the Malaysian delegation showed the result as too close to call. An ISO spokeswoman, Sandrine Tranchard, said her group would publish official results early this week.

Industry experts said the outcome of the vote on the 6,000-page OOXML specification, which was steeped in arcane technical debate over software coding and licensing, could have commercial ramifications for Microsoft, as well as for International Business Machines and Sun Microsystems, which helped develop a rival technology called OpenDocument Format, or ODF.

ODF is so far the only interchangeable document format bearing an ISO standard, an endorsement that its backers have used to promote the technology to governments and businesses around the world. The ODF format, available at www.OpenOffice.org, lets users save text and spreadsheet documents in many formats, including Microsoft’s.

Microsoft, facing increasing client demands for interchangeable formats, responded by developing OOXML, but initially did not let users save documents as ODF files. Microsoft eventually relented and financed a free software add-on that enabled OOXML users to save documents in the rival format. OOXML was designated a European standard in December 2006 by a Geneva group called ECMA, formerly known as the European Computer Manufacturers Association.

Through ECMA, Microsoft sought fast-track approval from the…

PlayStation 3 Homebrew is Coming Soon, PlayStation 3 Piracy Slightly Delayed [Gaming]

It’s taken an unusually long time for the PlayStation 3 to be hacked, but dragula96 seems to have gotten to the first stage: Hello World. He hasn’t specified how he’s done the hack, but he does…

Grocery Chain Data Breach Offers Lessons for CIOs

In what was possibly an inside job, thieves worked a massive data breach on the Hannaford Brothers grocery chain, installing malware on servers in each of the company’s 300 grocery stores. The software captured credit- and debit-card data when consumers swiped cards — and sent the data overseas, the company reported on March 17.

The attack represents a “new and sophisticated” attack on computer networks, the company told the Massachusetts attorney general and the state’s consumer-affairs agency.

The Hannaford breach is notable because — unlike the notorious breach of The TJX Companies in 2006 — the company did not store the customer data. Rather, the hackers captured the stream of data as card information was sent to banks for verification.

Inside Job?

The scheme may have compromised 4.2 million cards used at the stores between Dec. 7 and March 10, the company said. About 2,000 cases of fraud have been linked to the Hannaford breach.

The Hannaford breach appears to have been a professional, sophisticated attack, said Andrew Storms, director of security operations at nCircle Network Security, in an e-mail. “The means by which the malware was introduced and the data extracted only furthers the speculation that Hannaford was victim to a sophisticated attack,” he said. “We have further information in the last few days that indicate this may have been an inside job, which seems to nicely explain some of the bigger questions.”

The questions include how was the malware introduced and why was the attack so successful? “For example, it’s unlikely that an outsider would have had such an incredibly high success rate at distributing the correct malware to all the correct systems,” Storms said.

Furthermore, writing sophisticated software to intercept credit-card information at the time of a card swipe means “an attacker would have needed to have some prototype systems in-hand first to…