New Gadgets and Gizmos

Sony BMG just became the second recording label to join Nokia’s mobile music platform and service.

Dubbed Comes with Music, Nokia has already wooed Universal Music Group to its new system for delivering music on mobile phones.

Here’s how it works: People who buy a Nokia Comes With Music device will have a year of access to the Sony BMG catalog of music. Consumers will be able to download tracks to both their mobile device and computer through the Nokia Music Store during the first 12 months that they own their Nokia device.

“As one of the leading major music companies in the world, our collaboration with Sony BMG means we can offer a huge range of fantastic music from both international and local artists via Comes With Music,” said Tero Ojanpera, executive vice president and head of the Nokia Entertainment and Communities business. “It’s great to have them on board as we move forward with bringing our unlimited music bundle to the market.”

Expanding Music Industry Revenue

As Ojanpera sees it, Nokia Comes With Music is an innovation that not only helps people discover and enjoy music, but also expand the overall business and revenue for the benefit of artists, labels and other rights holders.

At the end of the one-year period, consumers can keep their downloaded tracks and, should they purchase a new compatible device or computer, can transfer their downloaded material by substituting their new device or computer for the original devices. That means music fans who participate in the Comes With Music experience will be able to keep their downloads on their device and/or computer for the rest of their lives.

Consumers will have a number of options for continuing to get new music after the Nokia Comes With Music subscription is over: They will be able to continue to purchase additional…