Google is getting in the game. The Internet search giant is putting its assets into play by introducing AdSense for Games.
Google announced in its official blog that the company has built ad technology, an extension of its AdSense program, for games played within a user’s browser. Now it’s looking to expand its publisher network.
“As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue,” said Google’s Ryan Hayward.
Publishers who have a minimum of 500,000 game plays and 80 percent of their traffic from the U.S. or U.K. are eligible to participate in the beta version. Once AdSense is implemented, publishers will have control over when an ad is shown either as interstitial frames before a game, after a level change, or when a game is over, according to Google.
So far publishers using the beta version include Armor Games, Konami, Mochimedia, Zynga and several others. Marketers include Sony Pictures, Sprint and Esurance.
Using Adscape Assets
It was only a matter of time before Google made use of its assets from its acquisition of San Francisco-based Adscape, a small in-game advertising company it acquired for $23 million in February 2007. Google bought the company shortly after Microsoft acquired in-game advertising company Massive.
Just after acquiring Adscape, Google said in-game advertising was an area where it could add a lot of value to users, advertisers and publishers.
“Ad dollars will ultimately follow users to the media where they spend their time,” Google spokesperson Elisabeth Diana said in an e-mail to us. “User growth is 17 percent year upon year, with currently 25 percent of the global Internet population playing online games. We have been testing the product with a number of advertisers and developers before launching publicly.”
Google said adding…
I think most games website and made by the country “China” rather than U.S. and U.K.