After showing off a slew of sexy, aluminum Mac notebooks, Steve Jobs said Apple computers still aren’t sporting Blu-ray players to dodge extra licensing costs:
"Blu-ray is a bag of hurt," he said during a question-and-answer session. "I don’t mean from the consumer point of view.
It’s great to watch movies, but the licensing is so complex. We’re
waiting until things settle down, and waiting until Blu-ray takes off
before we burden our customers with the cost of licensing."
A bag of hurt? Haven’t heard that one. Mixed metaphor between "world of hurt" and "bag of kittens," perhaps? Anyhow, about two weeks ago Danny Gorog of APC mag plunged into analysis as to why Apple is avoiding Blu-ray adoption, and he points out that the format could pose competition to the iTunes Store.
I buy Job’s explanation: It certainly wouldn’t help Apple to make Macs anymore expensive in the face of a collapsing economy. But I suspect it has a lot to do with iTunes, too, and Apple’s going to stall as long as it can.
Then again, like I said before, I really don’t mind the lack of Blu-ray on a Mac: Seems like a waste watching such high-quality movies on a laptop screen.
See also:
- Hands On With the New MacBooks
- Steve Jobs Unveils Newer, Sexier Aluminum MacBooks
- Liveblog: Apple MacBook Event 2008
- Apple Teases New Notebook, Rumored Under $1,000
- Photos: Is This the MacBook ‘Brick’?
- Rumor Says That Apple Brick Will Be A Metal Brick
- Apple’s Brick: A Dual-Screen, Foldable Netbook?
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